nn777 Google pulls out Olympics AI Ad following backlash
Companies would often fit their promotions to specific trends. The most recent example is Google when it released an Olympics AI ad during the athletic event.nn777
Its title is “Dear Sydney,” which shows a young girl’s dad prompting Google’s Gemini AI chatbot to write a letter to her favorite athlete.
READ: France will use AI to monitor Olympics 2024
Article continues after this advertisementIn response, many criticized the advertisement for promoting reliance on artificial intelligence tools, instead of human creativity.
FEATURED STORIES TECHNOLOGY vivo launches V40 Lite with 5000mAh battery covered by 50-month warranty, starts at Php 13,999 TECHNOLOGY Galaxy Buds3 Pro: Delivering tailored sound wherever you go TECHNOLOGY Very mindful, very intuitive: ASUS’ most superior AI PC yet, the Zenbook S 14, empowers you to achieve moreThat is why the company “decided to phase the ad out of our Olympics rotation.”
How did people respond to the Olympics AI ad?The controversial video involved a girl using an AI chatbot to write to American track-and-field star Sydney McLaughlin-Levrone.
Article continues after this advertisement“She wants to show Sydney some love and I’m pretty good with words, but this has to be just right,” the girl’s father says in a voiceover.
Article continues after this advertisementThe idea that a parent would recommend AI to a child, instead of doing the task themselves or helping out rattled many viewers.
Article continues after this advertisementWashington Post staffer Alexandra Petri wrote in her op-ed that the commercial “makes me want to throw a sledgehammer into the television.”
All of the buffoons excited by the prospect of AI taking over all our writing — report summaries, data surveys, children’s letters, all tossed into the same pile indiscriminately — are missing the point in a spectacular manner,” she pointed out.
Article continues after this advertisement“To take away the ability to write for yourself is to take away the ability to think for yourself.”
Shelly Palmer, professor of advanced media at Syracuse University’s S.I. Newhouse School of Public Communications, wrote a blog post sharing a similar sentiment.
“I flatly reject the future that Google is advertising… If this approach to communication becomes widespread, it will lead to a monocultural future where we see fewer and fewer examples of original human thoughts.”
In response, Google clarified the aim of the Olympics Ai ad. “We believe that Ai can be a great tool for enhancing human creativity, but never replace it.”
Subscribe to our daily newsletter
“Our goal was to create an authentic story celebrating Team USA. It showcases a real-life track enthusiast and her father and shows how Gemini can provide an early draft for writing.”nn777
TOPICS: technology READ NEXT How to make it easier to use your phone one-handed Nvidia and Meta CEOs say all businesses will have AI EDITORS' PICK Kristine gets nearer; Metro Manila, 42 other areas under Signal No. 1 Espenido retracts drug-related allegations vs De Lima Marcos: PCG 'never alone' in mission to protect PH Party-list system: What to know ahead of 2025 polls LIVE UPDATES: Tropical Storm Kristine Central Visayas’ most wanted killed in shootout in Argao, Cebu MOST READ SC issues TRO vs Comelec resolution on dismissed public officials Tropical Storm Kristine slightly intensifies; Signal No. 2 in 5 areas Walang Pasok: Class suspensions on Wednesday, Oct. 23 LIVE UPDATES: Tropical Storm Kristine View comments